New Certificate Launching Spring 2017

Design Ethnography helps prepare students for emerging careers in user research, user experience (UX), service design, product design, branding, marketing, and organizational innovation.

Students work on real design problems, practice and apply research techniques, and consult with industry experts in completing a final capstone project.


Is Design Ethnography the Right Fit?

  • Become a User Experience (UX) Researcher, Design Researcher, or Qualitative Researcher
  • Learn how to apply ethnography to industry problems
  • Get mentoring and feedback from professional ethnographers
  • Add this certificate to a variety of majors to supercharge your undergraduate experience and build a professional network


Is Design Ethnography the right fit?

Meet the Student

Michelle Headrick - Junior

Multidisciplinary Studies Major

Q: Why did you choose Design Ethnography and how did you end up in this certificate program?

“I always keep an eye on the College of Innovation + Design and I try to register for as many of their courses as possible. Also, as a business analyst in the IT field, the use cases in our coursework have been very relevant to my work and have helped me develop my skills in key areas essential to today’s IT work – requirements gathering, being agile, and building user stories. I hope to use this certificate program as a launching pad for further studies in human computer interaction.”

Meet the Student

John Papenfuss - Senior

Anthropology Major

What have you enjoyed most about the Design Ethnography certificate program?

“I really like having exposure to so many different backgrounds to help shape perspective. The course is incredibly well designed to help you build confidence and nurture your own creativity. Additionally, the coursework is highly applicable to what global companies are looking for in job candidates. Some people in HR don’t know what anthropology is, but they understand and respect the Design Ethnography certificate and know that I have expertise in working with qualitative and quantitative data to enhance user experience.”

Ask the professors: What is Design Ethnography?

Dr John Ziker (Bio)

Anthropology Department Chair
Fun Fact: Professor Ziker has conducted field research in Siberia since 1992.