New Certificate Launching Spring 2017

Design Ethnography helps prepare students for emerging careers in user research, user experience (UX), service design, product design, branding, marketing, and organizational innovation.

Students work on real design problems, practice and apply research techniques, and consult with industry experts in completing a final capstone project.


Is Design Ethnography the Right Fit?

  • Become a User Experience (UX) Researcher, Design Researcher, or Qualitative Researcher
  • Learn how to apply ethnography to industry problems
  • Get mentoring and feedback from professional ethnographers
  • Add this certificate to a variety of majors to supercharge your undergraduate experience and build a professional network


Is Design Ethnography the right fit?

Meet the Student

Cynthia England - Senior

Business & Anthropology Double Major

Q: How could a certificate in design ethnography benefit a student with similar interests and aspirations as you?

“I think the design ethnography certificate is such a great way to set yourself apart in the competitive marketplace today. You can expect to learn how to think in new ways and gain real-world, hands-on, business experience that’s paired with humanistic approaches to interviewing and research which teach soft skills like empathy that employers want today.”

Ask the professors: What is Design Ethnography?

Dr John Ziker (Bio)

Anthropology Department Chair
Fun Fact: Professor Ziker has conducted field research in Siberia since 1992.