Asking and Listening – ETHNO 462

What will you learn from this course?

Conducting effective qualitative interviews in the ethnographic tradition is challenging. In ETHNO 462, you will learn why planning carefully in advance is necessary, even though things rarely go according to plan, and why defining a purpose is important, even though key insights are often emergent and unexpected. You will evaluate the strengths and weaknesses of different kinds of interviews utilized by ethnographers. 

What critical skills will you build?

You will develop your ability to successfully meet the challenge of conducting successful, ethical qualitative interviews, a core practice in user research and professional design ethnography.

 How will you build those skills?

You will explore the powers and limits of ethnographic interviews by planning, conducting, and reporting the results of two interview exercises. You will address ethical implications and questions of method. You will evaluate your effectiveness by extracting design insights to share with other participants in the course.