Ethnography at the Speed of Industry – ETHNO 460

What will you learn from this course?

ETHNO 460 introduces you to professional ethnography, and the diverse applications of ethnography in both public and private sectors, including the design and improvement of products, programs, and services, and other forms of strategic innovation.

 What critical skills will you build?

By deepening your knowledge of the applications of ethnography, this course prepares you to persuasively make the case for the value of ethnography to clients and employers for varied purposes.

 How will you build those skills?

You will develop your understanding of the power of ethnographic inquiry by engaging in practical exercises that build on your own experience as a consumer, combined with readings and reflections on examples of the work of professional ethnographers that add depth and perspective. You will test your learning by making the case for ethnography to co-participants in the course.