Course Descriptions

ETHNO 460 ETHNOGRAPHY AT THE SPEED OF INDUSTRY (1-0-1). Applying anthropological ethnography in fast-paced research settings and the unique contributions of well-designed, multi-method qualitative research in service and product design, consumer insights, and organizational innovation. PREREQ: upper-division standing or admission to the Design Ethnography Certificate program.

ETHNO 461 ETHICAL ETHNOGRAPHY (1-0-1). Reflect on codes of ethics from relevant professional societies, apply these statements to case studies and a potential research problem, consider ethical challenges, and complete CITI training in human subjects’ research. PREREQ: upper-division standing or admission to the Design Ethnography Certificate program.

ETHNO 462 ASKING AND LISTENING (1-0-1). Practice the application of varied deep listening and interview techniques in an iterative research process in a fast-paced environment. PREREQ: upper-division standing or admission to the Design Ethnography Certificate program.

ETHNO 463 CONTEXTUAL INQUIRY (1-0-1). Practice the application of diverse observational techniques in an iterative research process in a fast-paced environment. PREREQ: upper-division standing or admission to the Design Ethnography Certificate program.

ETHNO 464 JUST ENOUGH RESEARCH (1-0-1). Identify research problems suitable for ethnographic research, form collaborative teams, and experiment with research methods appropriate to informing service and product design, consumer insights, and organizational innovation. PREREQ: upper-division standing or admission to the Design Ethnography Certificate program.

ETHNO 465 ETHNOGRAPHY FOR DESIGN (1-0-1). Explains how ethnography provides the basis for user research that informs design of products, services, and organizations. Introduces basic design concepts including human centered design, iterative cycles, agility, personas, customer journey maps, pain points, unmet needs, and more. PREREQ: upper-division standing or admission to the Design Ethnography Certificate program.

ETHNO 466 PLANNING PRODUCTIVE FIELDWORK (1-0-1). Practice constructing proposals for conducting ethical fieldwork valuable to solving a real world problem, culminating in negotiating permission to conduct research with a public or private sector stakeholder, and obtaining appropriate human subjects’ research approval. PREREQ: upper-division standing or admission to the Design Ethnography Certificate program.

ETHNO 467 GOING DEEPER WITH THEORY (1-0-1). Explore the contribution of anthropological theory to effective research practice, and the unique contributions theoretically informed multi-method ethnography can make to varied industry problems. Emphasis on fundamentals of current anthropological science. PREREQ: upper-division standing or admission to the Design Ethnography Certificate program.

ETHNO 468 LEAN AND RAPID REPORTING (1-0-1). Prepare and communicate findings to decision-makers in a variety of roles. Make the case for the value of qualitative, ethnographic research in oral, visual, and written forms. PREREQ: upper-division standing or admission to the Design Ethnography Certificate program.

ETHNO 469 DESIGN ETHNOGRAPHY CAPSTONE (3-0-3). Propose and negotiate a research project, collect and analyze appropriate data, create a professional report, and present findings to a real-world stakeholder, receiving feedback from a working practitioner in design anthropology or qualitative research. PRE/COREQ: ETHNO 460, ETHNO 461, ETHNO 462, ETHNO 463, ETHNO 464, ETHNO 465, ETHNO 466, ETHNO 467, and ETHNO 468 and upper-division standing or admission to the Design Ethnography Certificate program.

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